Neural Revamps Brand and Continues to Recruit

Last year Neural Technologies, suppliers of risk and assurance software, embarked upon a program to boost their marketing profile and hire new staff. The trend has continued this year with new corporate imaging (see above), a new brand for their solutions, and yet more recruitment.

Former product names like Minotaur have been dropped, in preference for referring to their entire product range as Optimus. Optimus was chosen because it is the Latin word for ‘best’. CEO Kai Sui explained:

We have refreshed our logo to reflect who we are today and to symbolise our dynamic future in holistic Revenue Management with Integration of Things…

In line with the logo change we have also unveiled the “One brand” product approach… the approach extends the complementary nature of the products to Optimus Fraud, Optimus RA, Optimus Self Help, Optimus Collection, Optimus Rating, Optimus Mediation etc.

Neural’s refreshed website currently lists a series of vacancies in Singapore, Malaysia and the UK. Having significantly increased staff numbers last year, and then acquired data integration business Enterest, it might be thought they would consolidate this year. These new hires, coupled with their investment in marketing, suggests Neural anticipate growth in the immediate future.

Eric Priezkalns
Eric Priezkalns
Eric is a recognized expert on communications risk and assurance. He was Director of Risk Management for Qatar Telecom and has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and others.

Eric was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He was a member of Qatar's National Committee for Internet Safety and the first leader of the TM Forum's Enterprise Risk Management team. Eric currently sits on the committee of the Risk & Assurance Group. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.

Commsrisk is edited by Eric. Look here for more about Eric's history as editor.