New Report Explains How to Sell and Market Analytics Software

talkRA blogger David Leshem has teamed up with Dan Baker, of Black Swan and TRI, to write a new report on the selling and marketing of telecoms analytics software.

Needless to say, I have always been a fan of David’s unique insights. There is no arguing with David’s first-hand experience of founding and growing his own software business. In the report, Dan’s strengths as a researcher are fully displayed when he reviews and presents the recommendations of other marketing experts. This complements David’s perspective, and rounds out the advice. The end result is both enjoyable to read and full of tips for software firms seeking to pitch the value added by their analytics products.

Readers of talkRA may also be pleased to discover that they will receive a 10% discount on any orders they make prior to publication. To find out more about the report, including the table of contents and how to order, see here.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.