WeDo Appoints VP to Promote Business Assurance Outside of Telecoms

WeDo Technologies has recruited Raul Mascarenhas to a new position in their management team: Vice President with responsibility for business development in the retail, energy, finance and insurance sectors. You can see the press release here.

Regular readers of talkRA will appreciate that this move follows an established strategic pattern for WeDo. Compared to its major rivals, WeDo has taken a systematic lead at repackaging their core strengths and offerings in order to market them to companies outside of the telecoms sector. WeDo boss Rui Paiva said of the appointment:

Our aim is to become a truly multi-industry company. In 2013, our sales with customers outside of the telecom space in countries like Portugal, Russia, the United Kingdom, Brazil, USA and Mexico represented more than 10 per cent of total sales. We believe that this appointment will further accelerate this trend.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Director of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.