WeDo Continues Retail Expansion Strategy

WeDo, the Portuguese business assurance vendor, has long aimed to generate superior revenues from outside of the communications sector. Now they intend to accelerate sales to the retail sector, having announced the appointment of a retail business development manager in the UK.

In July, WeDo announced it had won new retail customers in the USA and Russia. Whilst European economies still face many difficulties, diversifying revenue streams should make WeDo less vulnerable to downturns in telecoms expenditure. For example, the tightening of telco purse strings was cited by Subex as partly to blame for recent poor results. Annual retail sales in the UK are estimated to be worth GBP330bn (USD526bn), making it the largest national retail market after the USA and Japan. If WeDo can establish a foothold amongst UK retailers, this may give them an advantage in attaining economies of scale for their software development.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Director of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.