How to Start a New Revenue Assurance Business

For anyone wanting to set up their own revenue assurance business, there is some great advice in this article. The author hits the nail on the head that clarifying that it is not the software that makes telecoms revenue assurance special, but the specifics of the challenge and the purpose it is put to. That means a smart entrepreneur could take existing software and reposition it to provide a new solution based on their own knowledge and experience of real business problems. It also means there are opportunities to rebadge RA software, combine it with some imagination and research, and innovate new solutions to problems that currently go unsolved, or even for problems that people do not know they have. The real challenge is not technology, but having a compelling proposition that someone needs (and which is not already served by a dozen rival vendors...)