What were they thinking? Make a slick and moody video that is more Kubrick than KPMG. Include some half-facts and out-of-date data. Sit back and wait for foolish customers to buy revenue assurance from you. When they do, employ someone like me to actually do the work. Take a large margin, some of which goes to pay off the huge marketing budget, the rest of which goes straight into the pockets of the partners. Well, I guess it probably works sometimes. Check out KPMG’s marketing video for revenue assurance, but please do not take it seriously. Despite the science fiction graphics, the underlying scare story does not point to the future of revenue assurance, but rather to its past.
KPMG Style Without Substance
During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.
The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.
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Great stuff. I’m going to link to you.