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John Preston: RA for the Entire Customer Lifecycle

Podcast episode 32 has John talking about the extended remit of his RA team within Tesco Mobile, the UK's largest MVNO.
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How might we extend the reach of revenue assurance teams so they cover the customer lifecycle from end to end? That was the topic of John Preston’s talk at RAG London 2017 (pictured above), which also provides the substance for episode 32 of the Commsrisk podcast. John is the Head of Billing, Collections Risk and Assurance at Tesco Mobile, the UK’s largest MVNO. He understands what it means to provide revenue assurance for a big retail telco that has millions of customers, whilst also needing to get the most from a small team that has to be willing to apply themselves to new challenges. This message comes through when listening to John’s presentation, which begins with a short review of typical revenue assurance objectives before exploring the reasons his team keeps moving beyond them.

You can listen to John’s talk by pressing the ‘play’ button at the top of this article. Or you can download the mp3 file by clicking here.

If you enjoy the Commsrisk podcast then you can guarantee you will never miss a future episode by subscribing for free via the iTunes Store, whilst Android users can follow the podcast via Blubrry.

John is a member of the RAG Committee and he will also be contributing to the agenda of RAG London 2018. This year he will be moderating a panel discussion about the challenges and advantages when smaller telcos pursue their RAFM objectives. RAG London will be held at BT’s headquarters on 24th and 25th April. Employees of telcos and regulators can come for free; registration instructions can be found here.

Eric Priezkalns
Eric Priezkalnshttp://revenueprotect.com

During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.

The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.

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