There is a 90 percent chance that you are reading this because you:
- bookmarked Commsrisk;
- typed the URL from memory; or
- googled ‘Commsrisk’.
I know this because I see the statistics about how people reach Commsrisk. Those stats also show that social networks are a lousy way to reach a niche audience, irrespective of conventional marketing wisdom. There will be some exceptions – some serious social media junkies are also followers of Commsrisk – but generally social media is better suited to promoting pretty pictures than deep thought. That explains why LinkedIn, Twitter and Facebook generate only a small share of Commsrisk’s traffic, even though each network is pinged every time a new article is published.
The limited contribution from social networks has been the same for many years, illustrating that Commsrisk’s growth is based upon the retention of an ever-increasing number of loyal readers. Put simply, Commsrisk readers are hooked on this website, not hooked on another site that occasionally points them in this direction. Anyone advertising niche products and services might want to keep this observation in mind, and ask if their current promotional techniques are likely to be noticed by the highly specific target audience, or whether they just generate a lot of irrelevant noise from the vast majority of human beings who will never buy an RA system or an FMS.
These were the 10 most read Commsrisk articles during October.
- The Global Landscape of Telecoms Fraud
- WeDo Embarrass Themselves With 3-Year Old Fraud Stat
- A Decade of Revenue Assurance Training
- RAG Jobs: Connecting Employers to Risk and Assurance Professionals
- Addressing Old Telecoms Frauds
- RAG Kansas: Business Assurance Breaks Barriers in North America
- Encrypted Comms CEO Admits Working for Drug Lords
- Two New Training Courses on RAG Learning
- Being Serious About the Bloomberg Chinese Spy Chip Scoop
- Kenya to Kansas; Mobile Money to Robocalling
