Revenue Assurance Got Hot! (And Old)

Far be it from me to suggest you can trust everything in a Gartner report, but their hype cycles are an interesting idea. They report on how mature, and useful, technology is. The idea is to penetrate the hype associated with new technologies and work out when they become genuinely useful and deliver something worthwhile. So it is interesting that this year Gartner has moved revenue assurance from hype to hot. More precisely, they are saying that revenue assurance is now part of the establishment for carrier networks. Which I guess means that now it is the norm, rather than a novelty. Perhaps this is the time to finally bury all those clichés about revenue assurance being new, a revolution, a buzzword… Just because it is new for some people, does not make it new. Put another way, revenue assurance is officially old news. Revenue assurance grew up, moved out of its parents’ home, and found a proper job that pays the rent. It must be time to stop selling it with hype, and time to get on with the real business of doing it… unless you have been doing it for a while already, in which case it is time to keep up the hard work and pay the rent…