Roaming data charges can lead to bill shock – the shock of enormous and unexpected bills. One sensible counter-measure to bill shock is to warn customers as their bill goes up and up, by sending them a preemptive text message, and encouraging the customer to switch off data roaming if they want to manage their bill. UK mobile operator O2 does just this, which is admirable. But a glitch meant O2 started warning customers about big bills, even when they had switched off data roaming, causing bill shock when none was needed. You can read the BBC’s version of the story here.
O2 Bill Shock Too Soon
Roaming data charges can lead to bill shock - the shock of enormous and unexpected bills. One sensible counter-measure to bill shock is to warn customers as their bill goes up and up, by sending them a preemptive text message, and encouraging the customer to switch off data roaming if they want to manage their bill. UK mobile operator O2 does just this, which is admirable. But a glitch meant O2 started warning customers about big bills, even when they had switched off data roaming, causing bill shock when none was needed. You can read the BBC's version of the story here.



