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Analytics, Profits, Aussie Scam Reduction and EU Abuse of Microtargeting: Commsrisk Show 10

Another varied show featured an interview with Mike Willett, an expert in analytics and long-standing friend of Commsrisk.

Yesterday’s episode of The Communications Risk Show was the penultimate broadcast in the current series so we covered an especially wide range of topics.

  • Mike Willett (pictured, right) is a Partner at EY and was formerly RAFM Director at Telstra. He gave us an interview about extracting increased value through analytics.
  • The presenter team debated why Australia has enjoyed great success at reducing scam calls and text messages compared to other countries.
  • We also discussed the violation of EU data protection rules by a European Commissioner who microtargeted social media adverts according to the political and religious beliefs of recipients. This was done to increase public pressure on national governments that had expressed reservations about the Commissioner’s plan to mandate the automated scanning of all electronic messages.

I could try to summarize the multi-faceted conversation, but why do that when you can watch it below?

Eric Priezkalns
Eric Priezkalnshttp://revenueprotect.com

During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.

The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.

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The Commsrisk Global Fraud Dashboard


Our Global Fraud Dashboard uses AI-powered search to collate, update and visualize data about scams and other network abuses from around the world. New charts are added each month. See it here.

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