The last talkRA poll asked whether you felt telco CEOs understand revenue assurance. Thanks to everyone who responded – and sincere apologies to everyone who wanted to respond but was unable, after I failed to notice that the maximum number of votes had been received! The final results were both fascinating and unexpected:
There was a tie between those who felt CEOs varied in their knowledge, and those who felt it was wrong to demand that CEOs understand RA because the topic is poorly understood in general. I was surprised but pleased by this outcome. To my mind, the result suggests a growing maturity and confidence amongst RA practitioners. We know that RA can seem mysterious to outsiders who are not familiar with its intricate workings. We also appreciate that some CEOs want to acquire a basic grasp of the key points, whilst others do not care.
Nearly a quarter of respondents felt that most modern-day CEOs understood RA. This suggests optimism for the future. This feeling of optimism was underlined by the very limited support for the most cynical options: that CEOs do not engage with the RA team, or that CEOs only care about the money generated by RA.
I was most intrigued by the votes for “CEOs have more important things to worry about”. Though it ultimately only garnered support from 11%, all those votes were received in the first week of the poll, meaning it was the early poll leader. We should not draw inferences from what may have been a statistical quirk, but this makes me wonder if talkRA’s most regular readers have different expectations for CEOs than more casual visitors of this website.
Thanks again for taking part in this poll, which made me rethink the relationship between CEOs and RA teams. And it demonstrated an appetite for opinion polling of RA practitioners, so expect more polls in future.
