Ashwin Menon
Ashwin Menon is the Head of Product at Subex. He has also been a consultant and he began his foray into revenue assurance as an implementation on-site engineer.
Articles by This Author
Tracing RAFM Trends through RAG’s Surveys
Much can be learned by comparing the results of RAG's big leakage surveys in 2020 and 2021.
3 Mind-Bending Futuristic Revenue Assurance Systems
The future starts with an impossible idea and then developing the means to make it possible. Here are three impossibly utopian ideas for RA and a roadmap to make them possible.
Business Assurance and COVID-19: Have You Ever Had a Bigger Call to Action?
Few telco functions can deal with the challenges created by the current pandemic in the way business assurance teams can.
Bridging the Gap, the Etisalat way…
Etisalat is a behemoth in the world of telecom. With operations across 18 countries and total revenue well over 8 billion USD, it is...
Zen and the Art of Root Cause Analysis
Our story begins with Farmer Joe who has a beautiful daughter Janet. Farmer Joe decides to bequeath the family decorative pin to Janet on...
Avatra – Coming soon to theatres near you
In the world of Revenue Assurance, we see the rise and fall of champions and arch-enemies galore. I would dare say that Avatar would...
Frankenstein and RA Solutions – Closer than you think
Due to overwhelming demand to explain the statement “Frankenstein was most probably an RA vendor” (well, not really, but it helps with a little...
The Year that was…
Again, I have been MIA from the TalkRA roster for quite a while, but the truth of the matter is that I have spent...
Transition from the Indicator to the Director
Again, I have been far removed from the TalkRA world for some time. The reason this time around is quite interesting and I couldn't...
Raw Data, Workflows and Mr. RA Analyst
It's been a while since my last post, and the reason is that I've been quite busy recently with some interesting developments in Revenue...
Revenue Optimization for Greenfields
I was recently going through the recent posts, and one thing I've noticed is that we seem to be a bit partial in only...
Progressive KPIs
Now here's a question. Can RA practices be standardized (or bottled) into a one-size-fits-all solution?What do I mean by the above statement? Should it...
The Commsrisk Global Fraud Dashboard
Our Global Fraud Dashboard uses AI-powered search to collate, update and visualize data about scams and other network abuses from around the world. New charts are added each month. See it here.
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