Avi Basu on Revenue and Service Assurance Convergence

In a recent interview, Avi Basu, CEO of Indian RA vendor Connectiva, revealed some of his thoughts on how revenue assurance and service assurance complement each other:

One of the major challenges operators face as they evolve their networks to support Internet, VoIP and multimedia services is their inability to trace transactions end-to-end across the networks.

Complete, real-time visibility of the transactional data is essential for effective network management as well as service and revenue assurance.

You can read the interview with Avi Basu here.

Linking service assurance and revenue assurance makes sense from a technical perspective. The idea that service assurance will converge with revenue assurance is not new; a number of commentators have pointed out the potential data and systems synergies over the years, though delivery has lagged the principle. The idea is also echoed in Subex’s mirroring of the Network Operations Centre with a Revenue Operations Centre. However, the trend towards real-time processing of transactions has enhanced the business case for dual-role monitoring of transaction data for both revenue assurance and service assurance. But we should not forget the obstacle to alignment created by organizational and cultural divisions. If revenue assurance monitoring is performed by the Finance function of a communications provider, this will create challenges for connecting it to a technology and operations-led function responsible for service assurance. That said, quality of service is a vital element in understanding what drives revenues and customer satisfaction, especially as we move to all-IP networks. For excellent service and maximized profits, communications providers will need to grow revenue and service assurance out of their distinct silos and see the relationship between them in terms of the whole of the customer’s experience.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.