How do you read Commsrisk? Do you visit the homepage and then choose which stories interest you, or do you go directly to a specific article after clicking a link highlighted on some other platform? Conversations with readers and advertisers have helped me appreciate the dangers of assuming everybody reads a website in the same way. There is great diversity of behavior exhibited in practice. Such differences in how we find and consume information can even be measured at the level of a national culture. For example, 35 percent of all visits to Commsrisk begin at the home page, but if we analyze the traffic data by country then we see huge disparities in how different nationalities behave.
If we only look at the five countries which generate most traffic, there is a gulf between the 50 percent of visits from Britain that start with the home page compared to less than 20 percent of visits from Germany beginning in the same place. This cannot be explained by a difference in the native language. Americans are similar to Germans, with just 24 percent of their visits beginning at the home page. Canadians are more like Americans than Brits; 29 percent of their visits start at the home page. Indians begin with the home page slightly more than the global average, but only by a fraction of a percent. The other 200+ countries collectively begin with the home page 40 percent of the time. Visits from Asian countries favor the home page more than most, but there can also be marked behavioral differences within continents. For example, 45 percent of Northern Europeans are like Brits, beginning their visit with the home page, but only 28 percent of Western Europeans start their journey in the same place.
One reason to share these insights into Commsrisk visitor data is to highlight why a one-size-fits-all approach to collaboration will never work in this industry. We need to be able to engage with different people in different ways, even when we can agree to pursue a common goal. However, the individuals who run some of the organizations that have a one-size-fits-all mentality have demonstrated they will never hear any views that do not match their own. Another reason to share this data is to give advertisers some insights into how to reach the markets they most care about. But I fear many marketeers never make time to learn about the topics which most interest the professionals they are supposed to be targeting…
The following rundown presents the ten most popular Commsrisk articles during the month of June.
- 25 Years of RAFM: Talking to Vinod Kumar about Subex, Comms, Data, Indian Leadership and the Future
- Ireland Rejects STIR/SHAKEN; Regulator Proposes Comprehensive Anti-Scam Plan
- Global Voice Group Founder Barred from Entering USA over Involvement in Corruption
- The British Alternative to STIR/SHAKEN that the British Regulator Wants You to Ignore
- Malaysian Banks Stop Using SMS for Two Factor Authentication
- Ukraine Police Raid Another Simbox Bot Farm Pushing Pro-Putin Propaganda
- Infobip and Sinch Failed to Stop Thousands of SMS Scam Messages, Says Aussie Regulator
- The Shortest Possible Explanation of Why the UK Regulator Is Wrong to Want STIR/SHAKEN
- Ten Limitations Of Telecom Signaling Firewalls
- Now There Is a Rap Song about IMSI-Catchers