Indian star power fueled a viral surge of traffic during October as new visitors learned how thousands of deepfake internet adverts use an AI simulation of actor Shah Rukh Khan to promote small businesses. There was also lots of interest in articles about problems with the anti-robocalling rules in the USA and the evolving pattern of international revenue share fraud worldwide. Many thanks to everyone who completed the RAG leakage survey questionnaire that was shared by Commsrisk prior to its October 15 deadline; the survey findings will be published next week.
The statistics from October also illustrated why it is unreliable to extrapolate from social media metrics to genuine audience engagement. The Shah Rukh Khan deepfake article was both the most popular article and the most widely seen LinkedIn post that Commsrisk published during October. However, the second most viewed LinkedIn post, which was about BT offering to track the movements of women for their safety, resulted in negligible inbound traffic to Commsrisk. The vast gulf shows that social media activity does not reliably indicate how many people will look beyond a headline to learn more about a subject.
The following rundown of Commsrisk articles is ordered by number of unique page views during October.
- Personalized Video Ads by Film Star Highlight the Risks and Rewards of Deepfake Technology
- The ‘Amazing’ Correlation that Reveals the Flaw in US Robocalling Rules
- What Is New with IRSF Fraud?
- Last Chance to Complete the Big RAG Leakage Survey
- Five Year Data Hack Disclosed by SMS Giant Syniverse
- The Sweet Return of RAG Conferences
- Major Carrier Says It Blocked 191mn Wangiri Calls During First Half of 2021
- The Risk Management Failures of Internal Auditors
- Has the UK Regulator Just Ordered the Blocking of Foreign Scam Calls?
- Chinese Police Arrest $125mn Crypto and Telecoms Fraud Gang