I am going to a couple more conferences this year, which means I have been struggling to find ways to stay awake whilst hearing people say the same things about revenue assurance that they said last year. And the year before. And the year before that.
Then it occurred to me in a flash: bingo. Select five words or phrases from the list below at random at the start of a presentation, and cross them off if the speaker uses them! If you hear all 5 you can claim your prize at the end of the presentation by asking the speaker the following question: “surely what you just said was just a lot of meaningless slogans and buzzwords strung together in a moderately grammatical way?” whilst holding your scoresheet above your head as proof. Here’s the list:
> end-2-end (sic)
> revenue management
> next generation
> value chain
> best practice
> margin enhancement
> revenue operations centre
> virtual team
If you have caught a speaker using all 5 phrases in the same sentence, I suggest you click the link below and add it as a comment. Presentation titles also count. You know the kind of thing: “Benchmarking the evolution to proactive revenue management within a mature operator by leading optimization of the next generation value chain”.
(I quite like that title. I think I may use it myself for my next presentation.)
I will take all the best entries and create a special mock revenue assurance conference presentation to celebrate. Then give it at the next conference I go to. In other words, I am short of ideas and this is all I can come up with.