Israeli RA vendor cVidya has announced that it will be launching a Software-as-a-Service (SaaS) version of its current fraud management and revenue assurance offerings. Their new proposition is to be branded cVidyaCloud. You can read the press release here.
The press release only offers skimpy details about what will be offered – expect to see more announcements as the services are actually rolled out. cVidya’s aspiration is to supply on-demand versions of all their analytics tools, but it is unknown which particular services will be launched first, or what the rollout timetable might be. Their press release only states that: “one of cVidyaCloud’s applications will be introduced in the company’s User Conference in Barcelona in two weeks.” However, their marketing pitch is clear: cVidyaCloud will offer low-cost services that will be more affordable for customers with smaller budgets, and will make this possible by keeping set-up as simple and standardized as possible. The cVidyaCloud proposition appears to be offered as a straight competitor to ROCcloud, the SaaS offering which was launched by Subex in April. One difference is that cVidya’s marketing is more ambivalent about who are the potential customers for online services. Whilst Subex appeared keen to avoid cannibalizing sales by focusing ROCcloud at the smaller end of the market, cVidya have been more open in their language. The new product page for cVidyaCloud describes it as “revenue intelligence on demand for service providers of all sizes“. In practice though, cVidya are likely to use SaaS as a way to attract new customers and will later aim to upsell to licensed software installed at the customer’s premises.