I have no idea if Sprint really are offering a good deal with their “all in” mobile phone tariff. But their advert, which features footballer David Beckham wandering from phone store to phone store, certainly presents a compelling message. Complex tariffs leave ordinary customers bemused. Customers sense the purpose of over-complication is to make it seem like they will pay less than they really will. In turn, that leaves customers feeling suspicious about providers.
Perhaps complicated tariffs are the best way to maximize revenues. However, they do leave telcos open to a quick counter-attack by any opponent who likes to keep things simple. David Beckham is on the ball, and it looks like he is facing an open goal…
https://www.youtube.com/watch?v=PQRUvp0lPmo
