David Beckham vs. Complicated Tariffs

I have no idea if Sprint really are offering a good deal with their “all in” mobile phone tariff. But their advert, which features footballer David Beckham wandering from phone store to phone store, certainly presents a compelling message. Complex tariffs leave ordinary customers bemused. Customers sense the purpose of over-complication is to make it seem like they will pay less than they really will. In turn, that leaves customers feeling suspicious about providers.

Perhaps complicated tariffs are the best way to maximize revenues. However, they do leave telcos open to a quick counter-attack by any opponent who likes to keep things simple. David Beckham is on the ball, and it looks like he is facing an open goal…

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.