RA consultancy XiT fired out a promotional email yesterday – to all the members of the not-for-profit Global Revenue Assurance Practitioners Association (GRAPA). I guess it is no surprise that the membership list of GRAPA has ended up being used to boost sales at XiT, given that the boss of XiT is also the President of GRAPA. What is surprising is that XiT is already trying to enhance its sales pitch by claiming its products are based on GRAPA intellectual property. According to the XiT website, amongst the “unique assets” being sold by XiT are “industry standard benchmarks in cooperation with GRAPA”. Which I guess means that GRAPA benchmarking must now be up and running for its members. No wonder that the person who tipped me off about the marketing spam from XiT is a little bemused: he has been waiting over a month for his GRAPA registration to come through ;)
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