What is the best online resource for promoting your business to the risk, fraud, security and assurance professionals that work in the communications sector? Is it better to appeal to them via social media, or to get their attention by placing an advert on Commsrisk?
The data collected by this website illustrates how social media fails to reach a huge proportion of our professional community. LinkedIn generates less than 10 percent of the traffic that Commsrisk receives, despite our LinkedIn posts receiving hundreds of thousands of impressions each month. Other social media platforms like X generate even less traffic. Any marketing professional that promises they can increase traffic to your corporate website solely by appealing to users of social media is guilty of ignoring an inconvenient truth. People who never use social media are never going to see your company’s social media activity, and there are a lot of people who never use social media.
The readers of Commsrisk are different. They are not scrolling through an endless timeline of guff chosen by social media algorithms in the hope of finding a story that interests them but which was written by somebody with no affinity for the topic. Our readers know they want to read Commsrisk. A large proportion of our readers visit on a weekly basis. Some visit every day. They have bookmarked the website in their browser. Others have searched for information about the topics we cover and discovered that Commsrisk is the top resource for the niche subjects they care about.
Quantity is not the same as quality. Sometimes the popularity of a particular Commsrisk article may explode because it is of interest to the general public. That may be because it discusses the history of a robocall scammer who was just named in a mainstream news broadcast, or it may be because we shared breaking news about somebody like Elon Musk chastising telcos for runaway levels of artificially generated traffic. However, our advertisers do not just want quantity. They want an audience that has a known quality. The core audience of Commsrisk consists of dedicated professionals that work for comms providers, or their regulators.
Commsrisk runs a twice-yearly auction for advertising spaces and our latest auction has just begun. Submit your bid before the end of July 10 if you want a chance at seeing your advert on the website for a six-month period. When you purchase a space you can change your advert as often as you like at no extra charge. That makes Commsrisk a uniquely cost-effective way of promoting your company’s brand to an audience that is both global and highly targeted.
You can learn more about the bidding process and the advertising spaces available by looking here.
