KPMG Style Without Substance

By Eric Priezkalns 12 May 2007

What were they thinking? Make a slick and moody video that is more Kubrick than KPMG. Include some half-facts and out-of-date data. Sit back and wait for foolish customers to buy revenue assurance from you. When they do, employ someone like me to actually do the work. Take a large margin, some of which goes to pay off the huge marketing budget, the rest of which goes straight into the pockets of the partners. Well, I guess it probably works sometimes. Check out KPMG’s marketing video for revenue assurance, but please do not take it seriously. Despite the science fiction graphics, the underlying scare story does not point to the future of revenue assurance, but rather to its past.

Eric Priezkalns

Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.