The RAG Leakage Coverage Study must close at the end of today, so complete the questionnaire now if you want to compare your leakage coverage with that of telcos worldwide. You will find the questionnaire at the bottom of this article and it takes just four minutes to complete.
Some of you may be asking yourselves why you need to benchmark coverage when the only real objective for revenue assurance teams is to measure and reduce leakage. You are entitled to your opinion, but that opinion is incredibly, amazingly wrong. In a recent article I explained the inevitable relationship between the amount of leakage measured in practice and the coverage of controls. Only a fundamental failure to provide adequate training to new RA analysts can explain the continued tendency to see RA functions that massively underestimate the number and variety of leakages that their business is currently suffering.
Any fool can reduce leakage to zero by only covering a tiny number of control points, and that is how some fools have tried to succeed in practice. The leakages you ignore are still hurting your business, which is why the RAG Leakage Catalog, the basis of the benchmark study, is the most comprehensive inventory of leakages for comms providers. It details multiple kinds of leakages in each of 25 distinct categories. The real challenge is not to measure the leakages your business already cares about, but to motivate an expansion of controls to all the leakages that nobody thought of. The best way to do that is to understand how your business compares to other providers, learning from their example and constructing a map of what new areas can profitably be covered next, based on the priorities other businesses have exemplified in practice.
Complete the following questionnaire and you will receive a personalized report showing how your firm compares to other comms providers across all 25 categories of leakage. The questionnaire can be completed in just four minutes, or you might want to take longer and to rank your company whilst reviewing the detail of the leakage catalog to fully grasp all the leakages your business has yet to tackle. Either way, you should join the study and become part of the biggest crowdsourced research program for leakage coverage. Or you can continue to work in isolation because you know everything already. But if you knew everything already then you would have no reason to read this!