Lavastorm Rebrands as Martin Dawes

Lavastorm Technologies, the revenue assurance and data analytics software provider, has rebranded as Martin Dawes Analytics. Read more on their news pages and at their homepage.

The company, headquartered in Boston, USA, will continue to use the Lavastorm name in relation to its product, which will now be called Lavastorm Analytic Platform.

Rebranding Lavastorm makes sense. Lavastorm was acquired by British vendor Martin Dawes Systems in 2005. The change of name allows the companies to concentrate their marketing on a single brand, named after Martin Dawes, the entrepreneur who founded Martin Dawes Systems. It also enables a broadening of focus from revenue assurance and fraud detection, to what they describe as data analytics for order-to-cash. This mirrors similar moves elsewhere in the industry, as revenue assurance vendors seek to reposition themselves as offering a more comprehensive ‘business intelligence’ style of offering. This is consistent with a report issued by Light Reading Insider last year, which highlighted the shift amongst the suppliers it surveyed.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.