---
author: "Eric Priezkalns"
published: "2012-10-18T05:00:30+00:00"
modified: "2015-02-16T20:32:29+00:00"
title: "Leshem: New Services Trump New Tariffs"
permalink: "https://commsrisk.com/leshem-new-services-trump-new-tariffs/"
---

# Leshem: New Services Trump New Tariffs

David Leshem, my old friend and comrade, recently took time out to speak to [*Black Swan*](http://bswan.org/analytics_pioneer.asp#.UHveUIUso7w). In a discussion that zings with fresh thinking, David explains why he believes price differentiation is “old school” – even though he set up a company that developed analytical software for pricing! So what does David recommend for any telco wanting to regain their competitive mojo?

> Well, I think the answer is embodied in the buzzword that’s been in fashion for the last few years: CEM or Customer Experience Management. It’s a great concept and frankly it’s about time.

To discover the connection between CEM, distributing medicines in Africa, and finding lost kittens, read the interview at [*Black Swan*](http://bswan.org/analytics_pioneer.asp#.UHveUIUso7w).