LinkedIn Notices Popularity of WeDo Comic Strip

Do we take revenue assurance and fraud management too seriously? RAFM deserves more respect, but sometimes it is good to relax and to laugh yourself. That is why WeDo’s comic strips have become so popular, and their success has attracted the attention of LinkedIn. The social network wrote about ‘the most effective sponsored content tactics on LinkedIn’ and made the following observation:

A sense of humour continues to pay dividends for tech brands. Brands like Intel were early adopters of cartoons as the visual element in Sponsored Content, and tech marketers are quick to jump on a witty meme when they see one. These approaches consistently deliver greater engagement. In Q3, WeDo Technologies generated over 250 likes for its comic strip sharing ‘The (Almost) Real Adventures of a Fraud Management Department’.

Will WeDo’s competitors follow suit, showing the lighter side of their personalities? I have seen a sneak preview of a future WeDo comic and it appears that the RAFM market leader has some new ideas that will further boost its following in the new year. In the meantime, you will find all of WeDo’s comics here.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.