Do we take revenue assurance and fraud management too seriously? RAFM deserves more respect, but sometimes it is good to relax and to laugh yourself. That is why WeDo’s comic strips have become so popular, and their success has attracted the attention of LinkedIn. The social network wrote about ‘the most effective sponsored content tactics on LinkedIn’ and made the following observation:
A sense of humour continues to pay dividends for tech brands. Brands like Intel were early adopters of cartoons as the visual element in Sponsored Content, and tech marketers are quick to jump on a witty meme when they see one. These approaches consistently deliver greater engagement. In Q3, WeDo Technologies generated over 250 likes for its comic strip sharing ‘The (Almost) Real Adventures of a Fraud Management Department’.
Will WeDo’s competitors follow suit, showing the lighter side of their personalities? I have seen a sneak preview of a future WeDo comic and it appears that the RAFM market leader has some new ideas that will further boost its following in the new year. In the meantime, you will find all of WeDo’s comics here.