Lost in the Cloud?

Only last week, Subex launched their new ROCcloud offering. Starting with Fraud Management SaaS, and hinting at more SaaS services to come, ROCcloud is a bold statement about where the future of revenue assurance is heading. But today, the problem is that the future of RA appears to be lost – quite literally. Trying to visit Subex’s dedicated site, roccloud.com, is returning a ‘404 not found’ error. I have not seen that happen to a major revenue assurance site since cVidya hastily buried the evidence of their World RA Forum scam. Google says they last cached the site on 26th April at 06:53 GMT. Has it been down since?

Three thoughts jump to mind. First, perhaps Subex underestimated the demand for their service and have found their new site was flooded by the demand it generated. In a way, that would be a good sign that Subex is making the right strategic decisions, even if execution is letting them down. Second, it is a big mean world full of people with the technical know-how to cause trouble; might this outage be the product of a Denial of Service attack? Finally, as the current B/OSS poll indicates, at least some potential customers will be nervous about downtime of services supplied over the internet. Whatever the cause, Subex need to rapidly restore their ROCcloud site to limit the reputation damage done to them and their exciting new proposition.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.