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Never Beyond Bias

I have always been preoccupied by bias, but last year I spent a lot more time trying to understand what drives and enables it. Bias is important - no amount of data leads to a good decision if either the data or the decision-making logic is biased. If you appreciate that, you understand why bias is the greatest opponent to robust risk management, and why what seems like good risk management may be utterly flawed. The financial collapse is an excellent and relevant example. Bias is insidious; it often works beyond the limits of our comprehension. Its subtleties lie so deep they may be invisible even to scientists, the group in society that struggles to eliminate bias more than any other. A recent article in The New Yorker beautifully explains how endemic bias plagues the scientific community, even though scientists are not conscious of it. You can read it here. If we can understand why science fails to eliminate bias, leading to expensive and mistaken decisions, we can better understand how all-pervasive bias is a constant challenge to risk management.

I have always been preoccupied by bias, but last year I spent a lot more time trying to understand what drives and enables it. Bias is important – no amount of data leads to a good decision if either the data or the decision-making logic is biased. If you appreciate that, you understand why bias is the greatest opponent to robust risk management, and why what seems like good risk management may be utterly flawed. The financial collapse is an excellent and relevant example. Bias is insidious; it often works beyond the limits of our comprehension. Its subtleties lie so deep they may be invisible even to scientists, the group in society that struggles to eliminate bias more than any other. A recent article in The New Yorker beautifully explains how endemic bias plagues the scientific community, even though scientists are not conscious of it. You can read it here. If we can understand why science fails to eliminate bias, leading to expensive and mistaken decisions, we can better understand how all-pervasive bias is a constant challenge to risk management.

Eric Priezkalns
Eric Priezkalnshttp://revenueprotect.com

During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.

The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.

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