Password Sharing and Video Revenues

Customers can be naughty. You may provide them with a unique password so they can access paid-for content like online video, only for the customer to share that password with other people. But how naughty are customers, and what can be done to reduce the revenues lost without driving the customer away?

Password sharing by customers, and the impact on revenues, was the topic of a case study presented by Rishi Modha of Cartesian to the March meeting of the Risk & Assurance Group. Rishi discussed the experience he gained whilst working with an American content distributor. His slides are now available to view on the RAG website and they are well worth a look.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.