Some of you may remember that back when dinosaurs roamed the earth, I kicked off a collaborative industry project to deliver a little thing called the Revenue Assurance Maturity Model. It was first released as part of the TM Forum’s original technical overview for revenue assurance, back in 2005. However, the model that was included was only very simple and was based on the experience of just a few operators. Subsequently, when trying to extend and deepen the model to prove its applicability to the full range of telcos, we even found the odd error. After several years of effort, we have consolidated the wisdom of far more telcos, have fixed all the glitches, and are nearly at the point where the revised and improved model can be released publicly for all. I do not normally like to use this blog to brag about the modest progress I am making in life (and it is very modest) but after all that time I might as well share the good news. The pre-release draft of the enhanced and upgraded Revenue Assurance Maturity Model is now available for download by the members of the TM Forum. The member evaluation draft (reference GB941b) is on the TM Forum website here. If your company is a TM Forum member, please take a look and let me and the gang know what you think. But please please do not ask for a major rewrite – it has taken long enough to get this far! The plan is that, following evaluation and approval by TM Forum members, the new Maturity Model will be incorporated into the planned release 1.1 of the TM Forum’s Revenue Assurance Guidebook, which will be available, free of charge, to members and non-members alike.
Following approval, we will also release the Revenue Assurance Maturity Assessment (RAMA) tool, designed to make it easy for operators and service providers to gauge revenue assurance maturity in their own business. If you want to be notified of the release of RAMA, please email firstname.lastname@example.org and I will add you to the list.
It seems that maturity continues to generate a lot of interest in revenue assurance circles, despite the efforts of all the copycats to come up with their own maturity models. That is pretty lucky, given that most of them gave such poor advice that the average telco could transform itself from zero to hero in no time at all, so long as it spent a little money here and there. Reconcile a few CDRs, buy some software, pull together a Powerpoint presentation and fly to a conference to share your success with the world… bish, bash, bosh and you get to say you are fully mature. Great, but then what? It turns out that next year there are more revenue leaks and it almost seems like you are back at the beginning and needing to do even more – so how mature were you? The knock-off models, handed out by vendors who worry only about this year’s sales targets, are pretty handy if you only intend to stay in a job for 18 months or are a consultant expecting to leave even sooner. Unfortunately, they are useless if you actually want to assess revenue assurance maturity as part of a long-term agenda to improve your business and stop leaks permanently. So it gives me a lot of pleasure to confirm that there will be an extended tutorial dedicated to revenue assurance maturity, provided by my good self, at the Billing & Information Management Systems conference to be held in Amsterdam on June 10th. If you are in town, come along! There may be no shortcuts on the high road to revenue assurance maturity, but if we travel together we will get there sooner.