Revenue Assurance Trademarked?

Here is a surprising revelation. It turns out one company has trademarked Revenue Assurance which I guess is conclusive proof that intellectual property can be utterly daft and meaningless. Which company do you think has nabbed the phrase for itself? Judging from this press release (look at the bottom), it is IneoQuest, Massachusetts supplier of specialized products for video quality management. Who would have thought it?

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.