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Revenue Assurance Trademarked?

By Eric Priezkalns
Privacy & Intellectual Property

Here is a surprising revelation. It turns out one company has trademarked Revenue Assurance which I guess is conclusive proof that intellectual property can be utterly daft and meaningless. Which company do you think has nabbed the phrase for itself? Judging from this press release (look at the bottom), it is IneoQuest, Massachusetts supplier of specialized products for video quality management. Who would have thought it?

Eric Priezkalns
Eric Priezkalnshttp://revenueprotect.com

During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.

The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.

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2 COMMENTS

  2. Eric:
    Under US federal trademark law, the TM doesn’t mean anything. It only is an official, federally registered, legal trademark when the US PTO grants it, and then the symbol used is a little R inside a circle, meaning it is a “registered” trademark. The common practice is for companies to put the TM next to any words for which they have applied for a trademark or may want to. So this company’s TM by Revenue Assurance is virtually meaningless, except to indicate that they think they can and may try to trademark it. Pretty cheeky of them though.
    http://www.uspto.gov/main/faq/t120054.htm

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