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Subex Shares Continue to Slide

The share price of Subex, the Indian business assurance vendor, continues to slide to new lows. Trading was negative on Monday and Tuesday, with falls of nearly 5% recorded on both days. The share price has fallen below INR6 for the first time, having reached INR5.70 at its lowest point.I am sadly reminded of the tagline that Subex used for their 2011-12 annual report: "nurturing a strong foundation". Since then, most of the top management team has been uprooted. A quick glance at the current exec team reveals the transformation that has taken place during the last year. Only three of the current execs are survivors from the top team per last year's report: Vinod Kumar (COO), Sekharan Y. Menon (Chief People and Administrative Officer) and David Halvorson (General Counsel). The plan may have been to chop away the dead wood, but there have been few signs of the kind of fresh thinking and innovation that caused Subex to grow into a market leader. Poor results for the 2012-13 financial year, with no sign of a turnaround in the final quarter, signal that Subex needs a new strategy to reverse their decline....

The share price of Subex, the Indian business assurance vendor, continues to slide to new lows. Trading was negative on Monday and Tuesday, with falls of nearly 5% recorded on both days. The share price has fallen below INR6 for the first time, having reached INR5.70 at its lowest point.

I am sadly reminded of the tagline that Subex used for their 2011-12 annual report: “nurturing a strong foundation”. Since then, most of the top management team has been uprooted. A quick glance at the current exec team reveals the transformation that has taken place during the last year. Only three of the current execs are survivors from the top team per last year’s report: Vinod Kumar (COO), Sekharan Y. Menon (Chief People and Administrative Officer) and David Halvorson (General Counsel). The plan may have been to chop away the dead wood, but there have been few signs of the kind of fresh thinking and innovation that caused Subex to grow into a market leader. Poor results for the 2012-13 financial year, with no sign of a turnaround in the final quarter, signal that Subex needs a new strategy to reverse their decline. So far, Subex’s leaders have yet to provide that kind of leadership.

Eric Priezkalns
Eric Priezkalnshttp://revenueprotect.com

During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.

The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.

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