Survey Says Most Telcos Have Big Data Strategy

Guavus Inc, suppliers of Big Data applications, have announced the results of their survey into telco use of Big Data. The results are very upbeat, with 87 percent of respondents having completed or in the process of implementing ‘a Big Data analytics strategy’. The most common drivers for Big Data projects were reported to be revenue maximization (66 percent), customer care and loyalty (61 percent) and opex reduction (61 percent).

However, the list of drivers goes on for so long that it is clear most telcos ticked box after box, claiming many motivations for each Big Data project. For example 48 percent said that revenue assurance was an objective of their project, whilst another 57 percent said they wanted to deliver proactive customer care. This makes me suspicious that the survey was fundamentally biased. If you only survey people whose job involves implementing Big Data, then obviously you will get more responses from telcos that are doing something with Big Data than from telcos which are doing nothing. And the people employed to implement Big Data will tend to list every potential use, rather than worrying about realizing that potential in practice.

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.