Vendors wanting to take part in the half-yearly auction for advertising spaces should submit their bids by 18th February.
A Vice report into US ‘phone farmers’ tried to glamorize the making of money through automated clicking on mobile adverts, but mostly made the fraudsters sound like losers.
Vodacom should not claim their network is the best in South Africa without admitting that objective data says otherwise.
Why do sophisticated business people ignore the obvious risk of online advert fraud, and the evidence of how widespread it is?
Execs would be foolish to disregard downside risks whilst overstating the extent they can monetize data.