Customer Value: From Scattered to Consistent
Cretièn Brandsma of VimpelCom explains why Customer Value Management (CVM) is about properly aligned sales incentives and an ongoing dialogue with customers.
By Dan Baker 19 Nov 2015 Data & Analytics
Cretièn Brandsma of VimpelCom explains why Customer Value Management (CVM) is about properly aligned sales incentives and an ongoing dialogue with customers.