Nobody buys technology just because it is technology. They buy technology because they want to use it to satisfy their goals.
Marketing is often associated with taking risks, but that does not mean marketeers and risk managers must be enemies.
Do we want real solutions to the problem of spoofed robocalls? Or do we want sales propaganda followed by excuses for failure?
A small change in wording can make a big difference when vendors are explaining what they offer and why it is needed.
The data shows LinkedIn is only a minor source of traffic for Commsrisk, and the number of likes and comments on a LinkedIn post is not a good predictor of how much traffic it will generate.
Former marketing exec Janet West told her assistant to purchase fictitious services using the assistant’s corporate credit card.
If you think telcos have a good reputation, ask yourself why Macquarie Telecom uses the hashtag of #SoUnTelco.
The vendor has a new logo, new name for its product line and is taking on new staff in the UK, Singapore and Malaysia.