If you knew people who had enhanced profits by helping loyal customers to switch to the best tariff, would you not want to share their advice with the largest possible audience?
Understanding more about a quietly profitable customer could lead them to generate even more profit for your business.
Recent research by the UK comms regulator reiterated the difficulties that so many customers are going through worldwide.
Giving advice about the best tariff for a subscriber might also encourage customers to act on other recommendations.
Francis Afful of MTN Ghana and Guy Howie of Biaas were the guests for a show that was entertaining, varied and informative.
The Post Office admitted that a special service for the disabled had been on the wrong tariff for five years.
Most UK telco customers could get a lower price, if they simply asked their existing provider for it.
Government tariff caps benefit customers who do not shop around, but discourage competition on price.
Apple’s strategy is to skip any middlemen between them and their customers, and that includes mobile network operators. How can the telcos compete with Apple’s might?
Real-time responsiveness allows operators to proactively engage customers, but also demands a change in corporate culture.