Analytics, assurance and optimization business TEOCO have acquired quality of experience (QoE) measurement experts CIQUAL for an undisclosed amount. The press release states that:
By integrating CIQUAL assets across its solutions portfolio, TEOCO will have an unrivalled view of real mobile experience, adding data taken directly from the mobile handset, to the broad data source TEOCO already extracts from network elements.
TEOCO were already familiar with what CIQUAL had to offer.
CIQUAL’s technology has formed part of the TEOCO Digital Analytics solution. It will now be better integrated into other capabilities including financial analytics, revenue assurance and the full suite of MNO/MVNO solutions. CIQUAL’s handset data analysis offers value to MVNOs that don’t have access to supporting network data. Intelligence on the real service experience their customers receive identifies issues they’d otherwise miss and provide incentives for proactive offers for new tariffs and replacement devices.
The purpose served by CIQUAL is to understand and deal with individual customer issues by collating data drawn from the network and the device in real-time. This is further confirmation that enhancing telco revenues depends on not just billing customers for the service they receive, but on telcos being able to put themselves in the position of the customer and acknowledging if the service was satisfactory or not.
TEOCO founder and CEO Atul Jain (pictured) commented on the deal.
If organizations are to deliver, and benefit from [5G] services, they must be able to correlate and predict data from the end user’s smart device to get the insight into real user experience and trends. The acquisition of CIQUAL expands TEOCO’s data capability in-house to include smart device data that enriches all our products and solutions in Business Analytics, RAN and Service Assurance. We can offer our clients correlated insights of real service experience to drive effective business decisions with the end user in mind.
Atul Jain will talk about the need for disruptive business change at the RAG Bonn conference to be held at Deutsche Telekom’s headquarters next week. Risk and assurance professionals employed by telcos may attend the conference for free.