Regular readers cannot fail to notice that Commsrisk runs adverts for suppliers of specialized risk management products and services. The ads were an obvious step forward when they were introduced three years ago. Suppliers go to great effort to tell potential customers about their offerings, investing thousands of dollars and hundreds of man-hours into maintaining slick corporate websites and populating them with news about their business, but is it realistic to expect telcos to visit many different sites on a regular basis? I worked for telcos, and I always found it strange that many vendors expected me to devote a lot of my time to learning about what they offered – leaving me no time to learn about the offerings of their competitors. One of the reasons I started this website was to pool information about suppliers, helping me to choose the best from what was available. Superior suppliers should see an advantage in having an open marketplace where they can draw attention to themselves. Weaker suppliers might not.
The only downside to advertising on Commsrisk is that not everybody can occupy the most prominent advertising slots. But at least everybody has a fair chance of purchasing them, thanks to the introduction of recurring auctions for advertising space. The bidding deadline for the next auction is Thursday 24th January. Any business wanting to know which spaces are available, and how to submit a bid, should get in touch.