Using COVID-19 to Sell RA Market Research Reports

Regular readers of Commsrisk know that any advert for a revenue assurance market research report is almost certainly going to be a sham. One quick look at the vendors being reviewed is usually sufficient to prove no real research has been performed; a competent market research business would not tell you they have predicted the value of revenue assurance sales for the next decade whilst listing businesses that disappeared years ago. But spam is cheap, and if you keep producing spam then eventually you trick somebody gullible into spending thousands of dollars on garbage. And it really helps if you can use an emotive topic to fool people into making a hasty decision, which is why there has been a surge in fraud relating to coronavirus. But who is so credulous as to buy a revenue assurance market research report because they need to know how the market has been impacted by COVID-19?

At MarketsandMarkets™, analysts are undertaking continuous efforts to provide analysis of the COVID-19 impact on the Revenue Assurance Market. We are working diligently to help companies take rapid decisions by studying:

  • The impact of COVID-19 on the Revenue Assurance Market, including growth/decline in product type/use cases due to the cascaded impact of COVID-19 on the extended ecosystem of the market
  • The rapid shifts in the strategies of the Top 50 companies in the Revenue Assurance Market
  • The shifting short-term priorities of the top 50 companies’ clients and their client’s clients

Who would believe there is a ‘Top 50’ to the number of companies serving the revenue assurance market, unless they researched every firm that ever claimed to do a one-off RA project? And if that is the case, then why would they believe there have been any “rapid shifts” in strategy? And who talks about the “client’s clients” in this sector? Only somebody with no knowledge of revenue assurance would write like this.

But if you clicked through to the website to buy the report, you find you can get double the value promised in the advert. The blurb on the website promises to benchmark…

…the rapid strategy shifts of the Top 100 companies in the Revenue Assurance Market

As usual, the quality of the research can be established by looking at the list of firms covered by the report:

Major vendors in Revenue Assurance Market include Amdocs (US), Araxxe Inc. (US), Adapt IT (South Africa), Cartesian (US), Digital Route (Sweden), eClerx (India), HPE (US) Itron (US), Nokia (Finland), Profit Insight (US), Sagacity Solutions (UK), Sandvine (Canada), Sigos (Germany), Subex (India), Synthesis Systems (US), TCS (India), Teoco (US), Transunion, (US), and WeDo (Portugal), and Xintec (Ireland).

Araxxe is headquartered in France, not the USA. Sandvine is headquartered in the USA, not Canada. WeDo is no longer a Portuguese business because it was bought by Mobileum, an American business, with the result that the WeDo brand has been retired. Such errors could have been identified by simply googling the company names, or checking their Wikipedia entries. And that is before we ask why some very small businesses made this list of “major vendors” when much larger suppliers are left unmentioned.

The dorks behind MarketsandMarkets™ have a track record for spouting nonsense about the RA market. Every report they issue claims that the RA market is growing. The reason is obvious: even the biggest fool will not spend money on reports saying their target market is in decline. Reports like these are aimed at fantasists who know so little about revenue assurance that they believe they might write some code in their spare time and then sell it for millions of dollars afterwards. But at the beginning of 2015 MarketsandMarkets™ said:

The global revenue assurance market is expected to grow from $ 1.7 Billion in 2014 to $ 2.9 Billion in 2019

This year they are telling us that:

…the Revenue Assurance Market size is projected to grow from USD 512 million in 2020 to USD 782 million by 2025

Compare those two forecasts and you soon realize that the only reliable numbers are the cost of the reports: USD4,950 for a single user, and USD8,150 for a corporation!

Eric Priezkalns
Eric Priezkalns
Eric is the Editor of Commsrisk. Look here for more about the history of Commsrisk and the role played by Eric.

Eric is also the Chief Executive of the Risk & Assurance Group (RAG), a global association of professionals working in risk management and business assurance for communications providers.

Previously Eric was Director of Risk Management for Qatar Telecom and he has worked with Cable & Wireless, T‑Mobile, Sky, Worldcom and other telcos. He was lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He is a qualified chartered accountant, with degrees in information systems, and in mathematics and philosophy.