WeDo, the Portuguese business assurance vendor, has long aimed to generate superior revenues from outside of the communications sector. Now they intend to accelerate sales to the retail sector, having announced the appointment of a retail business development manager in the UK.
In July, WeDo announced it had won new retail customers in the USA and Russia. Whilst European economies still face many difficulties, diversifying revenue streams should make WeDo less vulnerable to downturns in telecoms expenditure. For example, the tightening of telco purse strings was cited by Subex as partly to blame for recent poor results. Annual retail sales in the UK are estimated to be worth GBP330bn (USD526bn), making it the largest national retail market after the USA and Japan. If WeDo can establish a foothold amongst UK retailers, this may give them an advantage in attaining economies of scale for their software development.
