2011 marks the tenth year since WeDo was founded. The Portuguese suppliers of business and revenue assurance solutions have grown to become one of the market leaders, and this month’s user group meeting is bound to see them celebrating their anniversary in style. Now is a good time to reflect on their strategy, as explained by WeDo CEO Rui Paiva in an interview he gave to Vanilla Plus. Amongst the vendors, WeDo has perhaps been the most aggressive in pursuing sales outside of the telecoms sector. Rui explains what he sees as the commonalities between business assurance for telcos and for the other industries that WeDo is targeting.