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Why US$25bn Isn’t Worth US$25bn

Interesting news from Africa via SubexAzure. It says here: http://www.cellular-news.com/story/19951.php that African telcos are losing US$25bn every year, or a quarter their revenues.

Stop and think about that for a moment. Imagine that those telcos cut their loss to 0% for next year. So they would be US$25bn richer next year, right? No. Of course not. Communications is very price elastic – if you charge more then people use it less. The poorer the person, the more price elastic they act. The idea that African customers have a spare US$25bn p.a. they will gladly pay over to telcos is nonsense. Even if all telcos got better at recovering revenues, the likeliest impact is that they would (a) have to reduce prices or (b) get reduced business to offset their improved recovery. After all, many of the customers who make most use of telco services – fraudsters and bad debtors – have no intention of paying anyway.

Eric Priezkalns
Eric Priezkalnshttp://revenueprotect.com

During his career, Eric has been a Director of Risk Management for a national telco, the Chief Executive of the Risk & Assurance Group, a Chief Marketing Officer for a software business, a consultant, a public speaker and the publisher of Commsrisk since its launch in 2006. Look here for more about the history of Commsrisk and the role played by Eric.

The comms providers that Eric has worked for include Qatar Telecom, Cable & Wireless, T‑Mobile, Sky and Worldcom. In addition to his proficiency at speaking about the current scamdemic, Eric is also a qualified chartered accountant and a subject matter expert in consumer protection, enterprise risk management, fraud prevention, data integrity and billing accuracy. Eric was the lead author of Revenue Assurance: Expert Opinions for Communications Providers, published by CRC Press. He can be reached through the contact form on this website.

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